Health and wellness company CNG is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics.
Using this technology, GNC can better provide personalized experiences to its subscribers and members, targeting individual trends through product recommendations and subscriber management with Alexa and SMS.
GNC has been working with Ordergroove to bolster its tech stack, and now the company has renewed its partnership for four years.
According to GNC's executive vice chairman, Yong Kai Wong, the company’s subscription and membership efforts have allowed GNC to “foster the well-being for our customers via routines and proper adherence, both online and in our retail stores at the point-of-sale.”
Since the initial launch of the technology in 2015, the company reports that consumers who enroll in GNC’s subscription model have three times the lifetime value of transactional shoppers, on average.
Jessica Liu, principal analyst, reports that CG companies may want to pivot to after-purchase personalization, as that’s the phase when 47% of consumers enjoy personalized experiences, compared to 38% when initially discovering or researching a product/service, or 43% when they’re buying a product/service and then using it.
In this report, RIS explores how retailers are enhancing consumer experiences with greater personalization through the use of first-party data, harnessing the potential of artificial intelligence, loyalty programs, retail media, and other strategic tech investments.
For retailers, the holiday season is here. Succeeding in the next few months and into 2024 requires analyzing and understanding shoppers. Here to help retailers strategize, RIS presents our fourth annual guide to peak selling season.