GNC Names New President

General Nutrition Centers (GNC) names Beth J. Kaplan president, chief merchandising and marketing officer. Kaplan will focus on initiatives relating to the merchandising of GNC stores, marketing of the GNC brand and product development. Kaplan had served as executive vice president and general manager of Bath & Body Works, where she pioneered the development of more than 60 flagship stores. Prior to this role, she was senior executive vice president, marketing and merchandising for Rite Aid where she developed and negotiated a strategic alliance between Rite Aid and GNC. Under the alliance, the two companies are expected to create more than 2,500 GNC branded sections within Rite Aid stores.
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