Goodwill Industries Improves Efficiency and Engagement with Epicor

Goodwill Industries of Southeastern Wisconsin has selected the Epicor suite of retail solutions to support its growing retail business and better engage with customers. Goodwill operates a chain of retail thrift stores with more than 5,000 associates in 70 locations throughout 23 counties in southeastern Wisconsin and metropolitan Chicago.
The non-profit retail organization plans to leverage the Epicor Retail CRM solution to help collect and track customer data to better understand its customers, creating more relevant and meaningful engagement moving forward. The Epicor Retail CRM solutions will enhance the Club Goodwill loyalty program, which currently has over 900,000 members, by offering additional rewards as customers reach targeted spending levels.
The Epicor Retail Store solution will also be used to support more streamlined point of sale transactions for improved customer experience at checkout. It will provide Goodwill donors with electronic records, doing away with storing paper receipts for tax purposes.
"Donors are the lifeblood of our business; we want to make it as convenient and hassle-free for them as possible," said Pat Boelter, vice president of marketing for Goodwill Industries of Southeastern Wisconsin. "We'll be able to sign donors up right on the spot at the drop off location. We'll scan their card and they will receive and electronic receipt for their donation."
Goodwill will also leverage the Epicor Retail Audit and Operations Management suite for transaction data verification and investigation in Sales Audit, including Voucher Management to support the processing and management of Goodwill gift cards.
The organization has more than 5.7 million customers and receives donations from 2.3 million donors. "The more successful we are with Goodwill Store & Donation Centers, the more mission programs and services we can provide to the communities we serve," continued Boelter.
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