Gordmans Renews Credit Card Program With Alliance Data
Value-priced department store chain Gordmans Stores inked a multi-year renewal contract with Alliance Data Systems, the loyalty and marketing solutions firm. Under the agreement, Alliance will continue providing a private-label credit card program for the retailer.
The growing retailer currently operates 78 stores in 46 markets across 18 states, with plans to open five more locations this year. Based in Omaha, Neb., Gordmans stores carry a wide selection of name-brand apparel, accessories, footwear, gifts, fragrances, and jewelry for all ages, as well as home fashions, at savings of up to 60 percent off department and specialty store regular prices every day. Gordmans posted annual revenues of $551.5 million in 2011.
“Gordmans was founded as a family-owned business—and with those roots come an obsession with providing family-oriented service and a rewarding guest experience. Our credit program, in partnership with Alliance Data, has always been fully aligned with this business philosophy,” said Jeff Gordman, president and chief executive officer of Gordmans, Inc. “We're excited to renew our relationship with Alliance Data to continue increasing guest affinity for our brand through the card, and to further our mission of delighting our guests with big savings, big selection and fun, friendly associates.”
Additionally, Gordmans and Alliance Data have begun a full rollout of Alliance Data's in-store, tablet-based mobile technology to drive account acquisition efforts following a successful pilot earlier in 2012.
The growing retailer currently operates 78 stores in 46 markets across 18 states, with plans to open five more locations this year. Based in Omaha, Neb., Gordmans stores carry a wide selection of name-brand apparel, accessories, footwear, gifts, fragrances, and jewelry for all ages, as well as home fashions, at savings of up to 60 percent off department and specialty store regular prices every day. Gordmans posted annual revenues of $551.5 million in 2011.
“Gordmans was founded as a family-owned business—and with those roots come an obsession with providing family-oriented service and a rewarding guest experience. Our credit program, in partnership with Alliance Data, has always been fully aligned with this business philosophy,” said Jeff Gordman, president and chief executive officer of Gordmans, Inc. “We're excited to renew our relationship with Alliance Data to continue increasing guest affinity for our brand through the card, and to further our mission of delighting our guests with big savings, big selection and fun, friendly associates.”
Additionally, Gordmans and Alliance Data have begun a full rollout of Alliance Data's in-store, tablet-based mobile technology to drive account acquisition efforts following a successful pilot earlier in 2012.