Gowns on the Go from David's Bridal

Brides are always frazzled and on-the-go. Now, David’s Bridal allows consumers to browse and buy gowns anywhere, anytime from their mobile devices. The company partnered with Usablenet to create its mobile site, which includes an account registration feature where customers can manage their accounts; a store locator based on the consumer’s location; and a search functionality for customers to browse through products in the company’s large inventory of wedding dresses, gowns and accessories.
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