Grocer Consum Deepens Personalization Efforts

a box filled with fresh fruit and vegetables on display

Spanish grocer Consum Cooperativa Valenciana has tapped Algonomy to drive its omnichannel personalization and real-time customer engagement efforts.

As a leading supermarket retailer since 1975, Consum Cooperativa Valenciana is the largest cooperative of the Spanish Mediterranean area, with over 790 stores and 3.5 million customers. It deployed Manthan’s Omnichannel Customer Engagement platform covering Customer Data Platform and Omnichannel Journey Orchestration. Cognodata, a provider of applied AI in customer science, served as the implementation partner.

Algonomy, previously Manthan-RichRelevance, leverages its real-time CDP with built-in audience activation and OOTB algorithms to develop a unified customer snapshot for personalized marketing across online and offline channels. The journey-based campaign orchestration platform can be used for email, mobile notifications, websites, SMS, direct mail and call center campaigns, and is designed to drive real-time event-based retargeting, and optimized orchestration with test and control to measure incremental sales.

“We’re committed to providing a seamless experience to our customers across all channels. Algonomy’s Omnichannel Customer Engagement solutions with their retail-specific algorithms and quick time to market is a best-fit solution to amplify our digital transformation journey,” said Fernando Gisbert, executive loyalty, Consum.

More on Personalization

  • Top 3 2021 Customer Experience Shifts in E-Commerce

    What shifts are here to stay in 2021? What follows is a breakdown of top e-commerce customer experience trends set to become an integral part of the new normal. 
  • Personalization in Sustainability Will Breathe Life into Apparel Retail

    The value of data as a lifeline to the fundamental start of a product’s sustainability should not be overlooked. What if using this data carried a lifetime digital identity that would lend intrinsic value to the consumer and the retailer or brand, as well, making it exponentially more valuable?
  • 7 Retailers That Do Personalization Best

    Perfecting both omnichannel retail and personalization is no small task, yet some retailers thrived in a new era of commerce brought on by the pandemic. See which are able to personalize successfully despite the challenges retail has faced.
    a sign above a store