Groupe Yellow Manages Retail Ops With Epicor Software

Canadian footwear leader Groupe Yellow deployed Epicor's Retail Software as a Service (SaaS) solution to support the organization's retail operations. Yellow has also signed on as the first SaaS customer to deploy Epicor Retail Sourcing and Product Lifecycle Management (PLM) as a hosted solution.

Started in 1916, Yellow is Quebec's largest and most respected family footwear retail company, and is also the oldest in the province with three generations of the same family at the helm of the company. Through its 90+ store locations, Yellow offers an extensive range of footwear for the whole family, combining leading-edge fashion with exceptional value. The company prides itself on its incredible selection of women's, men's and children's shoes highlighting the latest trends of the season. Yellow's attention to detail, quality and high fashion designs have attracted a multitude of sophisticated, urbane and loyal customers of all ages.

To support its operations, Yellow sought a proven, affordable SaaS offering that would enable swift implementation and plug-and-play functionality. The company selected the Epicor Retail SaaS solution, based on the company's comprehensive suite of specialty retail solutions, to leverage the Epicor acclaimed Store, CRM, Merchandising, Warehouse Management, Audit & Operations Management, and Business Intelligence functionality on demand.

Additionally the company will deploy Epicor Retail Sourcing and Product Lifecycle Management (PLM) as a hosted solution. Sourcing and PLM streamlines sourcing processes to help retailers bring products to market quickly and cost effectively, providing tools for increased visibility and productivity, and more efficient supply chain management.

The Epicor Retail Store solution will support more streamlined point of sale transactions for an improved customer checkout experience, while the Epicor Retail CRM will allow the organization to collect and track customer data to better understand patrons' buying habits – fostering loyalty and strengthening marketing campaigns. Epicor Retail Merchandising will give Yellow advanced tools to analyze ordering, pricing, distribution, and the overall management of merchandise; and synchronize and integrate purchasing, pricing, receiving, allocation, replenishment, and inventory management.

Epicor Retail Warehouse Management will enable Yellow to achieve seamless communication with stores on the flow of merchandise from receiving through distribution to store shelves. Epicor Retail Audit and Operations Management will allow Yellow to consolidate, validate and secure data from all sales channels into one location and one standard format. Epicor Retail Business Intelligence will assist Yellow in the aggregation and analysis of a wide variety of data from sales audit, merchandising, and CRM solutions, to reveal key insights and emerging trends for more rapid and accurate decision making.

Epicor Retail SaaS solution is designed for quick and easy deployment; as a result, Yellow is able to deploy powerful functionality that will yield significant benefits all at once -- without the need for a lengthy resource-intensive phased deployment approach.

"The Epicor Retail SaaS solution offers significant benefits as it removes the need for costly integration among modules, which is time and cost prohibitive," says Leo Rabinovitch, chief information officer for Yellow. "With Epicor Retail, Yellow will have a solid foundation for a seamless flow of information between all aspects of the business. We will be able to make decisions and execute more quickly, buy and distribute more effectively, provide first-class customer service, and build a sustainable competitive advantage against our competition. If we can drive increased conversion of 1 to 2%, this would equate to a tremendous payback." 

"Since the Epicor Retail headquarters is in Montreal, we are especially familiar with Yellow and are honored that our ‘home town' footwear retailer has made Epicor its retail SaaS technology partner of choice," said Ian Rawlins, vice president, retail product marketing for Epicor.

"Our retail SaaS suite is architected so that Yellow can focus on building its business, as opposed to managing its IT infrastructure," he continued. "In business for nearly 100 years, Yellow has certainly demonstrated its relevance and permanence, and Yellow can be sure that as its business continues to evolve, the Epicor retail SaaS platform will provide the necessary scalability and functionality to grow with them."

The Epicor Retail SaaS Solution
With minimal up-front cost and turnkey service and support, the Epicor Retail SaaS delivery model provides retailers with access to the award-winning suite of Epicor solutions for the specialty retail marketplace while reducing the dependency on onsite retail IT infrastructure. The "pay as you go" SaaS pricing model eliminates the need to amortize the cost of "traditional" software licenses, resulting in significant total cost of ownership advantages. The Epicor Retail SaaS solution includes the associated implementation and integration services, support and maintenance, as well as ongoing updates and upgrades, giving retailers the freedom and flexibility to focus IT resources on other parts of the business. With a proven five-to-six-month project timeline from project kick off to live, the Epicor Retail SaaS solution offers considerable time-to-market benefits.
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