Guess Continues Innovation with Mobile Apps and Social CRM
Guess Inc., a global fashion-forward retailer, has taken the lead in using a litany of emerging technologies to improve its business and better its relationships with customers. At last month’s Retail Technology Conference, Guess SVP/CIO Mike Relich highlighted why the fast growing retailer is adopting rather than fighting the "consumerization of retail" and as a result has already grown the mobile-commerce business to 15% of its e-commerce revenue.As a 2011 CIO of the Year Awards recipient, Relich is always pushing to innovate. In a webinar being held on May 15, he and partner Microstrategy will detail how Guess is tackling social CRM to create database mapping. This will include the activities shoppers enjoy, the places they like to go, and recent milestones in their lives. In what is a first of its kind project in the retail industry Guess will detail how it has merged its’ existing customer base with Facebook data. The retailer has begun to mine this database for insights to better engage shoppers, create new customer segments, and target these segments with personalized content, special offers, and recommendations based on accurate preferences.
We are in a point in time when the retail industry is rapidly trying to understand the importance and ROI models of Social Data. Guess is taking pragmatic steps to become the first retailer to tap into the power of social CRM and set up repeatable processes that will have a major impact on sales this year and in years to come. For more information or to register for the event visit: Guess CIO Harnesses Shopper Data to Win in Social Retailing.