Guitar Center Improves Profitability with APT Solution

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Guitar Center recently renewed its license with Applied Predictive Technologies (APT) to rollout its Test & Learn Management Solution both in-store and online. The musical instrument retailer is using the solution to drive high-impact retail tests throughout the organization to support business actions. Using Test & Learn, Guitar Center plans to accurately understand the impact of new ideas and tailor them to maximize profits.
"Guitar Center identified APT's Test & Learn as a strategic capability for high-impact decision support and we continue to be impressed by the solution and its potential within our organization," says Michelle Sanft, vice president of strategic planning at Guitar Center.
Using advanced technology, the APT solution allows Guitar Center to automate complex functions like data collection. The retailer can use sophisticated analytic tools to design and interpret tests correctly, and Test & Learn enables the organization to consistently generate clear output for each test.
Guitar Center is applying the full Test & Learn suite including the Test & Learn for Sites, Test & Learn for Customers and Market Basket Analyzer against a range of store, market and customer-facing initiatives. The retailer also licensed Test & Learn for Employees, which enables fine-tuned analysis at the employee level to understand which employee-facing initiatives are driving enterprise performance.