H-E-B Mexico Rolls Out DemandTec Everyday Price Optimization

Supermercados Internacionales H-E-B, S.A. de C.V., a wholly owned subsidiary of H-E-B Grocery Company, deploys DemandTec's Everyday Price Optimization software service.

H-E-B Mexico leverages DemandTec's price optimization software and consumer demand modeling capabilities to gain insights into the buying behavior of H-E-B's customers in the United States.

"We expect our investment in DemandTec to allow us to automate the manual aspects of our pricing process, create pricing strategies that will give H-E-B Mexico a competitive advantage in the marketplace, and offer our customers the best prices possible," says Rafael Lopez, CIO of H-E-B Mexico.
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