Haggar Hires Chief Digital Officer

Effective Sept. 15, 2014, Eve Richey began her responsibilites as chief digital officer for Haggar Clothing Co., responsible for creating a seamless approach to the consumer experience across a variety of shopping channels, including the design, development, and implementation of digital-commerce solutions that ensure customer and retailer demands and expectations are exceeded. Richey will report directly to Michael Stitt, CEO of the Dallas-based classic American heritage apparel company.

Richey brings more than 14 years of experience developing and executing digital omni-channel strategies and implementing e-ccommerce solutions for brands such as TOMS Shoes and Dell. Richey most recently held the title of vice president of global digital marketing for TOMS Shoes where she was responsible for leading the TOMS digital marketing team in creating strategies and executing demand generation programs globally through various marketing vehicles including the mobile and social strategy for TOMS.

"What energizes me most about Haggar is the tremendous opportunity to infuse digital into a brand with such an amazing history and heritage," said Richey. "At Haggar, innovation is in their DNA and I look forward to working with a talented team, and our retail partners, to serve and delight the Haggar consumer through digital methods."

"As an industry veteran with a record of success, [Eve] will be instrumental in developing and implementing Haggar's omni-channel and digital strategies, while driving customer awareness, engagement, experience, and monetization," said Michael Stitt. "Eve has incredible passion and drive, and thus will be a great fit with the dynamic team we are assembling at Haggar."
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