Haggar's Cross-Border Expansion

Haggar Clothing Co., a men’s apparel retailer, is focused on expanding its footprint by opening 10 to 15 new stores annually in the U.S. through 2017 as well as two to three stores a year throughout the next four years in Canada. To support this cross-border expansion, the retailer needed a technology partner that could help navigate currency, customer, merchandising and new market considerations, making the transition across the border as smooth as possible.

“The Haggar brand is in an explosive state of growth, fueled by many factors including our eco-friendly fabrics and commitment to sustainability – factors that really align with the wants and needs of today’s Haggar customers,” says Jackie Randall, vice president of the retail division for Haggar Clothing Co.

All Systems Go
The retailer selected Epicor Retail software for its functionality, flexibility and ease of integration with current and future store systems. The solutions included Epicor Retail Merchandise Planning, Retail Store, and Retail Audit and Operations Management.

In January 2012 the retailer began to implement the solutions, which went live in September 2012 – in time for the holiday selling period. The Canada expansion followed shortly thereafter, from December 2012 through May 2013. The retailer is currently in the final stages of implementing the planning module for both U.S. and Canada factory stores.

The solutions help Haggar to ensure the right merchandise is at the right store at the right time, support more streamlined POS transactions to improve the customer checkout experience, and consolidate, validate and secure data from all sales channels into one location and one standard format.

“Epicor’s functionality is a key aspect of the project today,” notes Randall. “It suits our business needs today and has the flexibility to grow with us in the future as the Haggar brand continues to permeate across the U.S. and Canada.”

Discovering the Customer
For further insights Haggar launched Epicor Retail CRM to collect and track customer data, to gain a better understanding of customers’ buying habits across various regions, foster loyalty and strengthen marketing campaigns. To optimize this data, Retail Business Intelligence was launched to address the challenge of identifying and analyzing extensive data sets and trends to improve operational decision making.

“Epicor offers an integrated software system that has made the transition into Canada much easier for us,” says Randall. “The CRM offering is robust, and is helping us to clearly understand who is shopping our brand in Canada, allowing our team to track and capitalize on regional trends and shopping patterns to ensure our marketing and merchandising is spot-on from the minute we open the doors at each location.”
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