Helzberg Diamonds Empowers Associates to Create Seamless Experiences with Oracle Retail

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Helzberg Diamonds Empowers Associates to Create Seamless Experiences with Oracle Retail


Helzberg Diamonds, a member of the Berkshire Hathaway group of companies, has completed a significant upgrade to Oracle's Oracle Retail Xstore Point-of-Service solution while implementing Oracle Retail Order Broker and Oracle Retail Customer Engagement with the support of BTM Global. The upgrade has modernized Helzberg’s infrastructure and allows them to shift their focus to strategies that better support store operations and deeper customer interactions.

The latest version of Oracle Retail Xstore Point-of-Service boasts an improved integration to Oracle Retail Order Broker and Oracle Retail Customer Engagement which together support revenue growth across more than 200 Helzberg stores throughout the United States.

“The Oracle solutions enable our store associates to consult with shoppers throughout the store," said CIO Jeff Rohr, Helzberg Diamonds.  "The vision is to make it easier to complete transactions and allow customers to interact with us on their terms. The Oracle Retail Xstore Point-of-Service interface is intuitive for store associates helping to provide a seamless sales experience for customers, which is a priority for us.”

Helzberg chose BTM Global, a Gold-level member of the Oracle Partner Network and premier provider of retail system integration and development services. BTM Global provides transition, life-cycle support, and payment integration and upgrade services. Additionally, Helzberg continues to integrate Oracle Retail technology with third party solutions to enhance a unified shopping experience across their brand.

“Oracle Retail Xstore serves as an Omnichannel platform that empowers retailers, like Helzberg, to grow with a better understanding of the customers they serve with a key eye toward inventory visibility,” said Ray Carlin, SVP and general manager, Oracle Retail. “Oracle values the long-standing partnership between Helzberg and MICROS. We look forward to building upon that relationship to continue to deliver innovation.”