High Tech Billboard Targets Mall Shoppers

A new advertising billboard from Mall Amber Alert Kiosk Systems helps retailers generate advertising revenue via shopper interaction programs and also serves as a missing-child alert system. The e-marketing tool, which is built inside a kiosk, attains a database of the shopper's e-mail address, name, gender, and age range, and points to the areas they have shown interest in around a store's special offers. E-marketing blasts are then sent to the shopper's e-mail address as well as text messages that alert them about "deals at the mall."  Advertisers have the ability to track responses from specific code words as they are viewed. This direct e-marketing tool recently made its debut at Volusia Mall and Ocean Walk Shoppes in Daytona Beach, FL.
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