H&M Deploys Next-Gen Workforce Management Solution
H&M’s new robust workforce management solution handles task management, chat apps, e-mail and employee onboarding with one simple-to-use, all-in-one interface.
The retailer has deployed Convo’s Retail Social Collaboration Platform across its US organization of more than 15,000 employees. Convo enables secure, real-time, two-way communication and collaboration between desk and non-desk workers. H&M will use the platform to connect and inform employees across its more than 500 stores throughout the country.
“With a geographically dispersed workforce that is 80% mobile, it’s crucial for us to connect in one place,” said Luca Michelangeli, marketing manager, H&M USA. “Convo provides a simple way to do that: its UI and real-time feed are very familiar and similar to other commonly used social platforms. When we rolled this out to our employees, they knew how to use it immediately.”
Convo’s solution sports robust functionality of task management and chat apps in one place, while negating the need for non-desk employees ― a large majority of H&M’s workforce ― to have a corporate e-mail. The all-in-one solution simplifies employee onboarding and use, since there is one platform, and no need to switch between apps. The solution enables in-depth discussions, with context-aware threads and visual feedback, and is easily accessible to all employees, regardless of device.
“We are thrilled that H&M selected Convo as a strategic solution to connect employees with each other and the brand,” said Osman Rashid, CEO of Convo. “As one of the world’s largest retailers, H&M has always blazed a trail in delighting customers and maintaining a strong brand affinity with employees. We’re honored to play a role in supporting their ongoing commitment to employee engagement and their leadership in creating frontline brand ambassadors that deliver the best customer experience possible.”
Convo is easy to use and accessible to everyone within a retailer’s organization. The platform works across the web, desktop and mobile, and is well-suited for small groups, distributed teams and corporate at-large. Retailers can use it in place of e-mail to streamline, simplify and improve communications between desktop workers and those who work primarily via smartphone. Teams are able to use posts and comments to communicate and iterate on everything from store updates, including styles per store and seasonal sales, to store interior designs, merchandise displays, and ideas for customer-first competitions, while corporate can use Convo to poll employees, launch campaigns, recognize top performers and provide updates on employee benefits.