H&M Scales Its Product Transparency Efforts
H&M is launching product transparency for all garments on hm.com. In addition, most of the H&M HOME interior products sold online will have this as well.
H&M has been leading the first for product transparency for years. In 2013 H&M was the first global fashion retailer to publish its supplier list online and starting in 2017 it implemented a transparency layer on a smaller scale with its conscious exclusive collections.
Now the retailers is taking its transparency commitment one step further. For each of its garments, the retailer will now share details such as production country, supplier names, factory names and addresses as well as the number of factory workers. In addition, customers can find out more about the materials used to make a specific garment. By sharing extended details on where our garments are made, H&M makes it easier for customers to make more informed choices when shopping.
"We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency,” says Isak Roth, head of Sustainability, H&M. “By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry."
The transparency layer is live in H&M's 47 online markets. Customers can also access this information when shopping in H&M’s physical stores by using the retailer’s mobile app to scan the price tag on a product to see its details.