Holiday Shopping Trends You Need to Know

Tim Denman
Editor in Chief
a man wearing a suit and tie

The holiday shopping season is just three weeks away. But it is never too late to examine the ever-changing consumer landscape and make some last minute changes to your holiday strategy.

The buildup to the end-of-the-year rush is always chockfull of predictions on sales, foot traffic and the products that will be red hot this winter.

Any successful forecasts on the success of the upcoming holiday shopping blitz must be grounded in consumer insights. As shopper behavior continues to evolve in the digital age a number of organizations released shopper surveys as the holiday shopping season looms.

Check out these eye opening statistics and trends retailers can expect to see this holiday season. Click on the links in each bullet to view the source and gleam additional insight.

  • Package theft is a top concern for 94.9% of consumers.
  • 64.3% of shoppers cite ‘cost’ as the most important factor when it comes to shipping. However, ‘speed’ was cited second 18.7% – twice as many as last year.
  • 28.6% of shoppers report they would be more likely to buy if the order would arrive within a week, compared with just 7.5% who say the shipping date doesn't impact their likelihood to buy.
  • 79.3% say ‘free 2-day shipping’ as important. While just 30.8% of respondents said ‘in-store pickup’ is important.
  • 66.5% of shoppers say the ability to track packages en route is an important service, while 12.8% say they'd like the option to change delivery destinations once orders are in transit.
  • 72.7% of shoppers are unlikely to purchase from a brand again after a poor delivery experience.
  • Retailers can expect on average 40% more social messages per day this holiday season compared to the non-holiday months in 2019.
  • When do shoppers plan to shop? Before Thanksgiving: 34.7%; Thanksgiving: 5.8%; Black Friday: 19.2%; Between Black Friday and Cyber Monday: 23.3%; Cyber Monday: 3.2%. After Cyber Monday 13.8%.
  • Thanksgiving shoppers plan to shop in a physical store (77.5%); online (64.6%); and on mobile (49.8%).
  • Consumers shop digitally because it is more convenient (56.6%), has better prices (13%), has more options (10.5%), and offers better incentives (8.6%).
  • 41.6% of shoppers expect to take advantage of BOPIS this holiday season.
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