The Home Depot Embraces Shoppable Social
The Home Depot and Pinterest have partnered to dramatically expand Pinterest's visual discovery feature, Shop the Look, with more than 100,000 new shoppable home décor products, including vanities, faucets, lighting, textiles, tabletop and interior décor.
Shop the Look makes it easy to search and buy similar products to those featured in Pins. To shop a Pin, users can tap the circle on a product to see similar, shoppable items.
The visual search expansion builds on the previous innovation between the platform and retailer. Earlier this year, The Home Depot launched a video campaign, "Built In Pins," to illustrate the DIYer's hard work behind the inspirational images commonly found on Pinterest. In the compact Pin format, the Pins show the before, during and after of a home improvement project – from ripping up carpet, to painting and installing new flooring, to finishing out the room with furniture and décor. The Pins feature how-to guides and tip-sheets for the projects shown and are fully shoppable.