Home Depot Selects Cross-Channel Pricing Solution

Home Depot has licensed the Clear Demand pricing solution to manage prices via sophisticated business rules while providing the retailer with an agile delivery model across both store and digital channels.

"Our commitment to creating an interconnected customer experience requires that we align ourselves with nimble innovators who can meet our evolving solution needs," said Home Depot SVP and president of online Hal Lawton in a statement. "This commitment also requires that we take small well-defined steps, communicate clearly across our merchant organization, provide tools that fit with the way our merchants work and get data to the point of decision quickly. Clear Demand has demonstrated a unique ability to support the flexibility required to maintain this commitment."

The Clear Demand solution's innovations include:
· Intelligent Rules Engine, which reverse engineers existing business rules for rapid setup and identifies inconsistencies in pricing strategy
· Force Diagram Technology that reveals pricing forces on current and recommended prices for related items, for explaining price moves; and
· Multi-Channel Competitive Rules, which fully integrates traditional and online competitive pricing intelligence.

For related content: In-Store Pickup Now 35% of Home Depot M-Commerce Sales

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