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03/05/2021

HomeTown Pharmacy, Pyramid Foods & Carlie C’s IGA Dig Into AI To Better Serve Customers

A trio of independent retailers — HomeTown Pharmacy, Pyramid Foods and Carlie C’s IGA — are taking steps to make their merchandising and marketing more data-driven through the use of artificial intelligence.  

The retailers have tapped AI solutions provider Hypersonix to integrate its platform, which is designed for non-technical business users to help drive adoption across the organization.

HomeTown Pharmacy, a chain with more than 40 locations across Michigan and Indiana, approached Hypersonix with the challenge of driving crossover sales within its pharmacy and retail stores. Looking to level the playing field with national retailers, HomeTown Pharmacy is leveraging AI to better identify and serve customers.

“Although we pride ourselves on being a long-running and family-owned pharmacy, that doesn’t mean we aren’t also embracing the latest technologies to improve the level of service for our valued customers,” said Jonathan Grice, president of HomeTown Pharmacy. “Working with Hypersonix is helping us figure out what we need to do in order to not only grow on the pharmacy side, but also increase sales for the rest of our retail products.”

Pyramid Foods, a regional 50-store, multi-brand retailer based in Springfield, MO, is leveraging Hypersonix’s technology to improve its pricing capabilities. The company will use the tech to analyze consumer demand and competitive intelligence to set more optimal pricing to meet the needs of local consumers.

“Historically it has been a manual process to set pricing in our various locations, especially with the strong competitors that we face here. Now that we have the technology to make informed, accurate changes in real time, there are a variety of other areas where we plan to use Hypersonix,” said Erick Taylor, president and CEO of Pyramid Foods. “We’re looking forward to seeing continued growth across our business with the help of Hypersonix.”

Carlie C’s IGA, a 25-store operator based in Dunn, NC, has teamed with Hypersonix to improve competitiveness with larger chains in the region. The retailer will be able to identify such key factors as consumer demand, competitive positioning, internal economics and localized category goals.

“As a smaller chain, using AI to improve the business has always seemed like something that would be out of reach for us,” noted Mack McLamb, president of Carlie C. McLamb Enterprises. “I must say that it has been incredibly easy and fast to implement Hypersonix, and now we are looking to maximize results.”

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