Hong Kong Fashion Week to Highlight Men's Wear, Small Orders

HKTDC Hong Kong Fashion Week for Spring/Summer 2014 will launch three new product zones to celebrate its 20th anniversary. The show, taking place July 8-11, 2013 at the Hong Kong Convention and Exhibition Center, will present the latest products, trends and market intelligence, providing an ideal trade platform and design inspiration for fashion industry players.

To keep up with the fast-changing market, the 2013 fair will highlight three themed zones to serve the latest trends and current market demand: Men in Style will feature stylish wardrobes targeting the male apparel market; Packaging and Design will bring together a large variety of packaging and design solutions and materials selection. Small-order Zone will feature some 100 garment racks and showcases. In addition, the "Hot Picks" showcase will allow buyers to try out products.

Men in Style is launching as men pay increasing attention to their wardrobes. According to Euromonitor, global men's wear sales are estimated to have grown by 2.8 percent to $441.3 billion in 2012, outpacing the pace of women's wear (2.7 percent). Meanwhile, private labels are on the rise with everyday garments such as jeans, accessories and t-shirts, and these labels are becoming representing more environmentally conscious clothing to meet the needs of consumers looking for "green" clothing made of recycled materials or natural fibers.

Other special product zones will include Denim Arcade, Fashion Jewelry Feast, Infant & Children's Wear, Salon of Scarves & Shawls and World of Fashion Accessories showcase products of the latest "hot" market sectors while Brand Name Gallery, Bridal & Evening Wear, Fabrics & Yarn, Fashion Gallery, Garment Mart, International Fashion Designers' Showcase, Intimate & Swim Wear and Sewing Supplies.

Last year, Hong Kong Fashion Week for Spring/Summer attracted more than 1,250 exhibitors from 21 countries and regions, and produced a strong visitor turnout, with nearly 17,000 buyers from 74 countries and regions.

Fashion designers from both Hong Kong and overseas will present their most recent collections in fashion parades, while a local research institute will be invited to unveil the coming trends in fashion and lifestyle. Several seminars and presentations will focus on technological developments in the fashion industry, including one by a researcher from the Hong Kong Polytechnic University who will introduce the robotic mannequin system "iDummy," a revolutionary breakthrough whereby the mannequin's body shape and dimensions can be changed.

The event will also include a networking reception.
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