This Hoodie Will Make Tailgating Dreams Come True

We've all heard of Google Glass, but J. America has put its own twist on the "wearables" market, with a hoodie that lets you wear your beverage. Yes, you heard that right. J. America's new patented Huzu TAILGATE Hoodie puts a new spin on an American classic by combining a hooded sweatshirt with an insulated neoprene pocket that allows you keep your drink cold (and vertical!), and your hands free — to join the stadium wave, cheer on your team or throw a football with friends while you're tailgating. When not using your sweatshirt as a drink holder, the pocket doubles as a velcroed padded security pouch to store valuables such as your cell phone, MP3 player or wallet, says Steve Zimmerman, national sales director.

How popular is the hoodie? If it's any indication, the company has not been able to keep it in stock for the past six months. "It is quite the show stopper at trade shows, where everyone has a comment and most everyone wants to have one, either for a customer, a friend or for themselves," he says. The Huzu was created by two guys in South Carolina, but they had a difficult time bringing it to market, says Zimmerman. J. America saw the potential, and struck a licensing deal. "We felt the style had a uniqueness to it that also was a good fit for all of our divisions. So far it is playing out nicely."

The Huzu is constructed of 9 oz. 60/40 fleece with a built-in neoprene pocket inside the pouch pocket — and an attached metal bottle or can opener! It comes in black, charcoal heather and oxford, in sizes small – 3XL. J. America was founded in 1992 as a provider of decorated sportswear to the resort and collegiate markets. It began with a few t-shirts and sweatshirts but has grown
into a branded lifestyle collection, with a focus on "vintage" themes, and more than 50 styles. The company continues to serve college bookstores and resort destination retailers, as well as the likes of JC Penney, Dick's Sporting Goods, Wal-Mart, Meijer's and Tractor Supply Company. J. America Wholesale Blanks is one of five divisions of the company. Three others offer decorated apparel; the company also has a sourcing arm headquartered in Hong Kong.

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