Hot Topic Takes Its Omnichannel Analytics and Reporting to the Next Level

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

After rapid expansion, Hot Topic sought to increase insight into store operations and speed up reporting systems. The seemingly simple move required integrating disconnected sources and automating cumbersome, manual reporting processes. And, with more than 600 stores nationwide and a growing e-commerce business, Hot Topic also needed deeper, more granular insight into e-commerce operations and a way to connect the experience of customers across all its channels, including in-store and online experiences.

"Traditional tools like spreadsheets were no longer sufficient for the needs of a complex, omnichannel business like ours," said Mike Yerkes, COO, Hot Topic. “It could take hours, even days, to run and assemble weekly reports that were critical to the business.”

Instead of adopting a point solution or migrating data as-is to the cloud, Hot Topic decided to take a more holistic approach.

The retailer selected Robling Data as a Service (DaaS), a purpose-built solution designed to speed retailers’ journey to holistic, omnichannel analytics and reporting.

With Robling DaaS—designed specifically for retailers—Hot Topic can quickly and cost-effectively make data analytics-ready from across all its key systems, from merchandising, e-commerce and supply chain to customer experience and financials.

Hot Topic also selected Robling partner Looker, a unified, next-gen data analysis platform that delivers actionable business insights to employees at the point of decision. Because of Robling’s pre-built integrations with Looker as well as Looker’s modern, intuitive, self-service-driven UI, Hot Topic is democratizing insights while also speeding implementation, adoption and time-to-value.

As a DaaS solution, Robling enables Hot Topic with a modern, extremely cost-effective cloud-based retail analytics solution. It also provides instant elasticity, enterprise-scale security and usage-based pricing, thanks to its partnership with Snowflake, the leading cloud-built data warehouse.

"With Robling, we can maintain a lean reporting and technical group, even as we unleash all our critical data to optimize store operations and support the connected, omnichannel experiences our customers have come to expect," said Yerkes.

Robling can unify data from any existing system and accommodate new systems and data sources as they come online. In addition, retailers have the flexibility to use any analytics and reporting tools they choose, including Tableau, Qlik, Microstrategy, and more.

“We are delighted to have been chosen by Hot Topic as their partner in enabling next-generation omnichannel analytics,” said Robling CEO Jeff Buck. “We’ve built deep retail domain knowledge and decades of data warehousing know-how into Robling DaaS, designing it from the ground up to deliver the business context Hot Topic’s business users and data analysts need for truly data-driven decision making."

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