How adidas’ IT Resilience Fuels Its Digital Growth

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Tuesday, January 25, 2022 - 11:00AM EST

adidas experienced enormous digital growth both before and during the ongoing health crisis necessitating a reimagining of its tech stack to handle the massive influx of ecommerce traffic. The footwear giant is investing in next-gen technology throughout the organization to ensure consumers continue to enjoy a seamless, memorable, and uninterrupted omnichannel experience regardless of how they choose to shop.

Join adidas senior director of IT Vikalp Yadav to hear his views on how industry leading manufacturers and retailers can approach Omnichannel strategy by utilizing nimble IT infrastructures and continue to provide a consistent shopping experience amid meteoric growth. This exclusive RIS webinar will explore how to utilize the five pillars of IT flexibility:

1. release excellence

2. resilience

3. observability

4. security

5. quality assurance

to guide its digital / ecommerce business to double in size.

SPEAKERS