Date: May 27th at 2:00 PM Eastern Time / 11:00 AM Pacific Time
Evolving Ways Retailers Are Shaping Customer Journeys Across the Path to Purchase
Understanding what motivates your shoppers has never been more important. Shoppers are demanding a more personalized and 1:1 experience in both physical and digital interactions.
The delivery of value for data is an exchange most customers are willing to make as long as the retailer is:
- Simplifying their life
- Keeping them informed
- Saving them money
- Maintaining their privacy
Shoppers want their favorite retailers to provide timely and relevant recommendations. They want to be educated, informed, and rewarded for their loyalty.
- Justin Weinstein from Giant Eagle will talk about Giant Eagle’s increasing sophistication in leveraging advanced analytics to better understand and reward increased levels of customer engagement. He will talk about how Giant Eagle is elevating shopper experience and loyalty across channels through their myPerks platform and supporting loyalty card.
- Todd Michaud from Hypersonix will then talk about how Artificial Intelligence and Machine Learning is being applied to better understanding customer segments, shopper journeys, customer feedback systems, loyalty analytics, offer analytics and personalization, all with an eye towards gaining greater customer share of wallet.