Global B2C marketing cloud company Emarsys launched Emarsys AI Marketing (AIM), a platform aimed at revolutionizing the role of marketers and increasining revenue and ROI for global brands.

The new, disruptive capabilities of AIM will alleviate the marketer's burden, not by adding more disparate tools, but by simply and effectively bridging the gap between complex data science and executing truly personal omnichannel campaigns at scale.

AIM also provides progressive marketers with a powerful, but hype-free and tangible AI solution with previously unexperienced capabilities, such as personalised incentive recommendations with just a flip of a switch, and significant business value with potential revenue uplift of more than 28 percent.

According to Forrester, 40 percent of loyalty marketers struggle with personalization. Emarsys AIM allows progressive marketers to be more empathetic and focus on one-to-one engagement with their customers, but at scale and enabled by AI that removes the burden of operational and execution tasks. By allowing marketers to focus more on strategy, content and creative, global brands in the e-commerce, retail, travel and other B2C industries can expect more engaged customers, improved loyalty and increased revenue, thereby achieving greater ROI.

Marketers will interact with AIM through a unique and intuitive user experience (UX) portal that embeds enhanced features into the Emarsys B2C Marketing Cloud. AIM automates the timing, content and communication channel by using intelligence developed through analysis of more than 2 billion Emarsys unified customer profiles.

Emarsys retail and e-commerce clients already using AIM, such as Evolution Slimming and Japan Centre, have voiced support and are experiencing significantly increased value.

"Marketers today are still fine-tuning campaigns manually and basing segmentation and personalisation decisions on intuition rather than deep, data-based insights," said Hagai Hartman, chief innovation officer at Emarsys. "The capabilities developed in-house, from the ground up, and built into Emarsys AIM allow progressive marketers to re-imagine their role in businesses of all sizes. They can easily improve results, in terms of revenues and ROI, by taking the guesswork out of campaigns and spending less time on mundane operational tasks."

Emarsys has a rich heritage of providing tangible and accessible data science and machine learning solutions to thousands of clients. Innovation is at the heart of Emarsys and fueled by an R&D team that makes up almost a quarter of the company's 614-person workforce.

The launch of AIM comes shortly after Emarsys announced another $22.3 million of funding, bringing the company's total to $55.3 million over the past 24 months. This financing will fuel innovation in AI, such as Emarsys AIM, and accelerate growth as Emarsys builds on recent success and seeks new opportunities in existing and new markets, such as the U.S.