How Augmented Reality is Changing Diamond Shopping

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How Augmented Reality is Changing Diamond Shopping


Diamond comparison platform Diamond Hedge has launched its first iteration of its augmented reality (AR) app, live AR on iOS, a feature that allows users to virtually try on engagement rings of all different shapes, sizes, colors, and bands using its AR technology. The feature will also be available on Android within the coming weeks.

The feature is an upgrade from the platform’s original virtual try-on capability that allowed users to take a photo of their hand and place a virtual ring on the still image. Now, using the latest AR technology, users see a real-time presentation of their hand movements with a virtual diamond placed automatically at the base of their ring finger.

“Unlike face-detection, hand-detection is a sort of elusive technology that not many companies have experimented with,” Diamond Hedge Founder and CEO Mehul Sompura said. “This technology will disrupt the diamond industry, allowing users to virtually try on engagement rings and simulate an in-person experience.”

Diamond Hedge is an online platform for both him and her to virtually try on, discover, and compare the prices of over 1 million diamonds across the industry’s leading retailers. The company has over $5 billion worth of diamonds on their platform.