How to Create an Omnichannel Foundation

More than branding, the Modern. Southern. Style. tag line defines the aspirational role that Belk desires to play in the lives of its valued customers. In order to achieve the potential of this aspiration the retailer has embarked on a multi-year journey to reinvent the underlying operations, processes and systems that enable the way it interacts with its customer.  
Clay Parnell, vice president of merchandising operations for Belk will provide insight into the transformational journey that brings together branding, culture, merchandising and the customer to create the foundation needed to operate as a customer centric, omnichannel retailer. Discover how Belk is unlocking the power of "Modern. Southern. Style." during this Shop Talk session on Thursday, June 20, 2013 at the 2013 Retail Executive Summit.
The twelfth annual Retail Executive Summit (RES) will be held June 19 – 21, 2013 at the Grand Del Mar in Del Mar, California. RES engages high-level retailers with thought-provoking keynote sessions and a series of concurrent workshops as well as intimate networking opportunities where retailers enjoy an ideal environment for sharing ideas and experiences with their peers.
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