How Parkland Evolved Its Data Foundation Into an Insights Pipeline

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How Parkland Evolved Its Data Foundation Into an Insights Pipeline

01/21/2021

Today’s pandemic-era retailers require data strategies that can support their rapidly shifting customer engagement needs. In “Harnessing the Power of Big Data to Deliver Innovation in Retail,” we explored how Parkland Stores is developing a data and analytics team to drive innovation, and delved into the tech it’s using to scale these ambitions.  

Read on for an edited transcript of the conversation, all of the presentation slides, and details on some of the teaser technologies expected to shape the customer experience of tomorrow.