How Retailers Can Shape the Shopper's Journey

Shoppers are more informed than ever with the use of various outlets prior to a purchase and are using multiple touchpoints on their path to purchase. Retailing expert Wendy Leibmann, CEO of WSL Strategic Retail, will share how retailers can actively shape the shopper's journey in her keynote address at the RIS News Retail Technology Conference, April 11-13 at the Ritz Carlton Grande Lakes, Orlando, FL.