How Sephora Powers Digital Shopping Experiences in Europe

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Beauty retailer Sephora just made a move in Europe to help it quickly expand into new countries. Sephora has deployed Salesforce's Commerce Cloud and Service Cloud in in Sweden and Denmark to deliver more personalized shopping journeys—in any channel and on any device.

"Everyone has different beauty and skincare needs, and we want to provide our customers with shopping experiences that are as unique as they are, whether they're shopping in-store or online," said Anne-Veronique Baylac, CDO at Sephora Europe & Middle East.

"By advancing our digital strategy with Salesforce, we're putting the right platform in place to continue delivering the groundbreaking and personalized beauty tools our customers want," confirms Pierrette Frey, the retailers' CIO.

Sephora Europe shoppers will receive unique content, offers and recommendations based on information such as past purchases, skin type, makeup and cosmetic preferences, and geographic regions with Commerce Cloud. Sephora will be able to provide shoppers with more personalized and connected customer service experiences across every channel and touchpoint with Service Cloud.

The company plans to roll out the new digital shopping experience all over Europe starting with PortugalGermanyFrance and Poland in the coming months.

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