How Shoe Sensation Ditched Email To Streamline Communication

a bunch of items that are on a table

As customer expectations have been kicked a notch — many notches! — retailers have had to adapt their systems and processes to meet these heightened expectations. And while the role of the frontline store associate was already transforming, the pandemic catapulted them into drastically different flexibility and skill set requirements.  

A recent RIS webinar explored how leading footwear and accessories retailer Shoe Sensation used technology to streamline communication and improve execution across 200 stores. By eliminating email and other outdated forms of corporate-to-store messaging, it’s improved visibility across the entire organization.

Read on for the webinar transcript, as well as all of the presentation slides.