How Sprouts Is Tapping Tech to Double Down On Its Target Customer and Win During COVID


Over the past year, shoppers’ needs have changed quicker than ever before. Consumers were already becoming more digitally engaged before COVID-19 hit, but the pandemic drove faster adoption of tech-based shopping and far higher expectations for personalization as part of the shopper experience.

In “Evolving Best Practices in Personalized Digital Shopper Engagement,” RIS explores what consumers really want and what retailers need to do to meet those needs through a panel discussion with Sprouts Farmers Market. Topics discussed include how operational, data management, artificial intelligence and machine learning are making it increasingly possible to read, interpret and respond to the clear data signals that customers are providing to retailers through their online, in-app and in-store transactions.

Read on for an edited transcript of the webinar and all of the presentation slides.