How Ulta Beauty Is Powering Digital Experiences and Driving Store Traffic During COVID-19


During this hyper-competitive retail landscape, Ulta Beauty is getting creative in its efforts to build loyal customers, including leveraging digital experiences and experimenting with mobile point-of-sale to develop personalized interactions.

In “The Evolution of the Experiential Store,” RIS News talked with Laura Kohl, senior VP of applications, data, and integrations at Ulta Beauty, as well as other industry experts, about the unique techniques and technologies retailers are exploring during this challenging moment.

Presented here is an edited transcript of the webinar with all of the presentation slides.