Hudson's Bay, L&T Improve Online Shopping With True Fit

Hudson's Bay and Lord & Taylor are implementing True Fit's patented fit personalization technology for consumers shopping on and

True Fit is a big data technology company that provides advanced fit personalization software to retailers and brands. True Fit helps to eliminate the guesswork from online shopping.

In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style. Further, the True Fit profile travels with the consumer, providing a seamless fit personalization experience across both sites.

To create a True Fit profile, consumers simply input one great fitting style they currently wear, and answer a couple questions about their body type, and then True Fit instantly returns a personal fit rating and size for every style. It's fast and free for consumers, and there's no measuring. Now, customers on and have an even easier and faster way to discover styles they'll truly love and keep the first time across an expansive catalog of styles from top brands.

True Fit delivers high confidence recommendations by using machine learning algorithms to analyze massive amounts of data. True Fit's platform has become the world's largest collection of apparel, footwear, and consumer fit data, powering fit for more than 1,000 top brands and millions of consumers. And the more consumers shop using True Fit, the smarter it gets at helping them.

"This partnership will elevate our ecommerce platform for our customers by giving them more confidence in their purchases at and," said Christina Callas, senior vice president, ecommerce & digital marketing, HBC.
This ad will auto-close in 10 seconds