Huge Opportunity for Apparel Firms to Educate Consumers About Clothing's Source Through Labels

5/17/2013
In late April, a garment factory that made products for international brands in Bangladesh collapsed and killed at least 161 people. This tragedy has opened the eyes of some consumers about unsafe work conditions and the effect of the cheap outsourcing of clothing on human rights.

Because of this scrutiny, Hi-Tech Printing & Labeling Inc. — an L.A.-based manufacturer of custom fabric labels and hang tags — hopes that there's more transparency on the behalf of clothing producers and that more companies will be able to shift towards more ethically-conscious practices.

When companies need to emphasize the ethics of their business practices, Hi-Tech Printing & Labeling Inc. is able to capably craft hang tags, law labels, iron on labels, and much more. Hi-Tech Printing & Labeling Inc. can capably fit any legally required and additional desired information into the product's sew-in or adhesive labels alongside branding and logos, effectively building an association between the concepts in the mind of the consumer. If there's more that a clothing or bedding manufacturer wants to communicate, then Hi-Tech Printing & Labeling Inc. can put that info — in any shape, size, and color — on an attractively rendered hang tag.

After all, using labels and hang tags to discuss the ethically-conscious aspects of a brand can help a business' sales while also effecting industry-wide change. A USA Today article published May 5 notes that, "Very few companies sell clothing that's ... marketed as being made in factories that maintain safe working conditions. In fact, ethically-made clothes make up a tiny fraction of 1 percent of the overall $3-trillion global fashion industry."

This means that any company that does make the effort to produce its clothes ethically has very little competition and can truly stand out through the use of branding. Once conscientious consumers begin seeing more and more items crop up with this type of label, they'll begin demanding greater responsibility from other companies. This will lead to better, more ethical products all around, according to Hi-Tech Printing & Labeling.

The company proudly distributes American-made fabric labels throughout the whole country. It's a medium-sized business with enough expertise and equipment in order to provide prompt, customer-first assistance. However, it's small enough to not fall into the impersonal service and overpriced, inflexible packages that big corporations fall victim to.

Keeping a huge stock of many different inks, fabrics, and threads, Hi-Tech Printing & Labeling Inc. can also provide organic and natural options for the ecologically-minded clothing manufacturers of America. The employees of Hi-Tech Printing & Labeling Inc. are knowledgeable on legal requirements and are more than capable of helping their customers make sure their labels and tags convey all legally mandated information.
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