Hugo Boss chooses coldblack for Davis Cup Wear


At last year's Davis Cup finals, in which Spain beat Argentina to become the winner of this men's international tennis championship, linesmen were protected from the sun with Hugo Boss'coldblack, the company's new sun-protection textile finish from Schoeller.

"Like the players themselves, they often stand around in the sun for hours. With this new finish, we can use the color black with no difficulties and at the same time integrate good sun protection," said Till Pohlmann, Head of Sports Sponsorship at HUGO BOSS AG.

The new technology causes an invisible color change that reflects the heat rays, instead of absorbing them as dark textiles normally do. Coldblack® provides efficient heat management and a high level of protection from UV rays across the color spectrum (UPF 30+).

Hugo Boss has been providing the team dress for the Davis Cup since 1988.
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