Hy-Vee Bringing Pair Eyewear Hybrid Shopping Experience to Stores

Jamie Grill-Goodman
Editor in Chief
Jamie Grill-Goodman profile picture
a sign above a store in a brick building
The Pair Eyewear kiosks will offer a hybrid shopping experience for Hy-Vee customers.

Hy-Vee is adding shopping for glasses to its list of in-store experiences.

The grocer has partnered with online retailer Pair Eyewear to bring in-store Pair Eyewear kiosks to select Hy-Vee locations across the company’s eight-state region. The first kiosk will be located inside the new Hy-Vee in Grimes, Iowa. Hy-Vee is the first U.S. retailer to offer customers the ability to try on and shop Pair Eyewear products in stores. 

The Pair Eyewear kiosks will offer a hybrid shopping experience for Hy-Vee customers, allowing them to try eyewear frames on in stores and place prescription and non-prescription orders online through the in-store kiosk. Products will be shipped directly to the customer’s home within 5 to 7 business days through standard free shipping.

[See more: Hy-Vee Boosting In-Store Services With Addition of The W Nail Bar]

Pair Eyewear offers eyewear for adults and children, including optical glasses, sunglasses and blue light glasses, available in both prescription and non-prescription form. In addition to the brand’s “base frame,” customers can also choose from a wide variety of “top frames,” that attach to the base magnetically, allowing wearers to change their style in a snap. The brand offers an expanding selection of more than 1,000 customizable top frame designs including collaborations with Harry Potter, Marvel, The NHL, MLB and more. Base frames are available starting at $60 including prescription lenses, and top frames start at $25 each. 

Hy-Vee customers will be able to try on Pair Eyewear’s most popular base frames in-person and browse the brand’s vast collection of top frames through the kiosk’s digital component, including some of the brand’s limited-edition and collaboration collections.

“The introduction of Pair Eyewear to our Hy-Vee customers brings variety and value to their shopping experience through this hybrid model,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “By combining our in-store format with Pair’s e-commerce platform, we are able to build a unique and convenient experience for our customers.”

“We are incredibly excited to partner with Hy-Vee in launching Pair Eyewear’s first physical retail outpost as we continue to reimagine the way people shop for glasses,” states Pair Eyewear Co-CEO and co-founder Sophia Edelstein. “We look forward to introducing our innovative, customizable products to Hy-Vee customers in a fun and interactive setting, encouraging Hy-Vee customers to personalize and wear their Pair Eyewear as an empowering form of self-expression.”

Customers can purchase prescription Pair Eyewear using their health savings account (HSA) or flexible spending account (FSA). Customers with an out-of-network benefit can submit their receipt to their insurance company to be reimbursed.  

In addition to free standard shipping, Pair offers a 30-day free return or exchange policy. In their Pair Eyewear shipment, customers will receive instructions on how to adjust glasses for optimal fit.  

Hy-Vee plans to open more than a dozen in-store Pair Eyewear kiosks across its eight-state region over the next year.