Hy-Vee Personalizes Promotions for Best Shoppers

Supermarket chain Hy-Vee is using behavioral analytics and insights to create a highly personalized shopping experience for its customers. The grocer recently executed its first personalized direct mail campaign leveraging Symphony EYC’s Personalized Marketing solutions. Using advanced analytics and reporting capabilities, Hy-Vee hopes to provide customers with better targeted deals and more attractive promotions.

The Symphony EYC solutions, which also power the Symphony Retail Cloud, provided Hy-Vee with an integrated suite of analytics capabilities, insights and collaborative tools and services that facilitates more customer-driven decisions to try to increase customer loyalty and sales. The EYC Personalized Marketing solution combines offers sourced from Hy-Vee’s CPG partners with deep customer understanding to create a new program that sends Hy-Vee’s best shoppers personalized offers.

"Symphony EYC helped us create value-focused direct mail campaigns for our customers that feature highly personalized and relevant promotions, delivering additional savings based on what our customers will want to buy,” said Matt Ludwig, Executive Vice President, Non-Foods, Chief Information Officer at Hy-Vee. "We look forward to leveraging the EYC Personalized Marketing solutions to go beyond these traditional marketing channels and engage our best shoppers using mobile, social and more."
Hy-Vee, a Topco member, is an employee-owned corporation operating more than 240 retail stores across eight Midwestern states with sales of $9.4 billion annually.
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