Hy-Vee Unifying Corporate Communication During COVID-19
Midwestern grocery chain Hy-Vee is deploying Retail Zipline’s communication platform across its entire enterprise to improve its connection with its 85,000-plus employees amid the COVID-19 pandemic.
The platform, used via a desktop website or mobile app, enables Hy-Vee to directly communicate and track execution of store protocols, health and safety guidelines, best practices and in-store tasks, among other things. It will also be used beyond the health crisis as the primary communication method to ensure all stores are delivering to brand standards.
Hy-Vee is the first grocery retailer to launch Retail Zipline’s platform. It operates over 265 retail stores across eight states.
“All of our employees play a crucial role in how we are responding to COVID-19, which is why it’s imperative we invest in them and provide them with the necessary resources to do their jobs in the best way possible,” said Jessica Ringena, Hy-Vee’s senior VP, finance and business strategy. “Retail Zipline allows our corporate team to communicate with every single employee to make sure everyone receives the same message and executes new protocols or receives the latest company news in a timely fashion.”
To mark the new partnership, Retail Zipline has made a commitment to support Hy-Vee’s current food bank campaign, which has set a goal to raise $1 million for food banks in its region by May 31. For every new Hy-Vee platform user who signs up between now and May 31, Retail Zipline will donate $1 to the campaign up to $25,000.
Hy-Vee will then match Retail Zipline’s contribution to help support food banks feeding those in need during the pandemic.
“Our goal at Retail Zipline is to ease communication challenges for brands so employees in the field are safe and empowered to do their best work, which has never been more critical,” said Melissa Wong, Retail Zipline CEO and co-founder. “We are proud to partner with a company that’s passionate about the wellbeing of its employees as well as its local communities, which is why we’re committed to supporting Hy-Vee’s fundraising initiative to provide food to those in need.”