IBM Debuts Cloud-Based Automated Marketing Solution

IBM has introduced a cloud-based solution that integrates digital analytics with real-time marketing execution capabilities. IBM Marketing Center allows retailers to quickly analyze customer shopping patterns and use these insights to personalize e-mail, Web and mobile offers.

The application, introduced at the IBM Smarter Commerce user conference in Orlando, FL, provides automated marketing tracking, digital and campaign analytics that measure the effectiveness of marketing programs, allowing for real-time adjustments if necessary. For example, if a mobile website visitor frequently identifies items of interest but consistently fails to complete a purchase, the solution can quickly identify this trend. Marketers can then re-engage the customer with a coupon offering 10% off a purchase as well as a website personalized to reflect the shopper's unique interests.

"Given today's empowered customers that are digitally connected 24/7, we see it as a top priority to provide our customers with the best possible experience in every interaction," said Office Depot director of web analytics Laura Sympson-Cornelius in a statement. "The idea behind the new IBM Marketing Center, to combine digital analytics and real-time marketing execution in a single application, is very compelling for making that task easier."

"With the IBM Marketing Center, we expand our SaaS portfolio with an all-in-one solution that provides CMOs and their teams with the intelligence required to consistently meet the unique needs of each individual customer – the ultimate goal of all marketers," said IBM Enterprise Marketing Management vice president Yuchun Lee.

IBM also introduced Smarter Commerce Managed Services at its conference. This new set of services from its Global Process Services group helps executives deploy and manage cross-channel commerce processes, including human interaction components such as agent chat support or live assistance.

For related content: Abercrombie & Fitch Expands Direct-to-Consumer Capabilities with IBM

IBM Debuts Cloud-Based Analytics Spanning Digital and Social Channels

This ad will auto-close in 10 seconds