IBM Offers Apple Pay on the Web

IBM will offer Apple Pay on the web to its online clients, bringing secure payments in Safari on iPhone, iPad and Mac with a single touch.

According to BI Intelligence four of the top five reasons users abandon the checkout process stem from the logistics of entering information through desktop or mobile. Beginning this fall, IBM clients will be able to offer their online customers the option to use Apple Pay on the web to help eliminate time-consuming steps required when making a purchase on iPhone, iPad or Mac to help ensure completion of every sale.

Consumers will no longer have to manually enter personal details, track down credit cards and share specific payment information when checking out. With Apple Pay on the web, they can securely complete purchases with a single tap of their finger while at home on their Mac or on the go using their iPhone or iPad.

Apple Pay on the web will be made available to clients that use IBM’s WebSphere Commerce or IBM Commerce on Cloud. WebSphere Commerce currently powers over 12,000 storefronts for online retailers globally.

Security and privacy is at the core of Apple Pay. When a consumer uses a credit or debit card with Apple Pay on the Web, the actual card number is not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the device. Each transaction is authorized with a one-time unique dynamic security code.

By deploying a solution pack, IT professionals can offer Apple Pay to their business users who can then add this capability to their commerce sites through a widget.