Identify and Engage Your Most Influential Shoppers

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Identify and Engage Your Most Influential Shoppers

07/27/2015
Not all shoppers are created equal. And not all social media posters have the same influence. At Engage! 2015 social scientist Marc Smith with explore the power of social connections and offer some strategies retailers can leverage to engage with their top influencers.
 
This wow-factor session will have everyone in attendance floored as Smith shares his visual mapping of social interaction. The key to a successful social campaign is to identify the big players in a topic area and to engage with them, and Smith will show attendees how it is done.
 
Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California.  Smith co-founded and directs the Social Media Research Foundation, a non-profit devoted to open tools, data, and scholarship related to social media research.
 
Engage! 2014 will be held October 8-10, 2014 at the Ritz Carlton in Fort Lauderdale, Florida. The conference will feature keynotes from retail thought leaders, peer-to-peer exchanges, a golf outing, and relationship building. For more information, to view the full agenda, or to register for the event please click here.