IGA Northwest Implements Price Promo Optimization


IGA Northwest Supermarkets will install a Web-based price and promotion optimization solution that will allow its advertising group to act as a single, more powerful promotional force.

The retail group has selected Promotion Planning and Optimization tool from Sacramento, Calif.-based Revionics. It will leverage the promotional service to aggregate and analyze promotional activity for all members. IGA Northwest involves more than 70 stores that are supplied and supported by Supervalu. Stores are in seven Western states.

"The board saw an opportunity to improve our ad planning process and become more competitive as a group," said Frank Cannon, board member and general manager of Van's Markets in Helena, Mont., a group member. "This collaboration will deliver analytics and science to our current promotional planning process and ensure we promote the right products at the right price."

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