IISLI Announces Launch of New Merino Suit

NEW YORK, New York, October 7, 2008 - IISLI is excited to announce the launch of its New Merino Suit. Developed in collaboration with Australian Wool Innovation, Ltd. (AWI), Iisli updates the'suit' uniform with a timeless dress-and-blazer for the modern, on-the-move woman and will make its official debut at a special event at Saks Fifth Avenue in October.

Comprising a V-neck tee-shirt dress and brand new edition of Iisli's breakthrough blazer -- a strong shoulder and tailored construction in a soft tee-shirt feel - the New Merino Suit showcases both the remarkable advances in Merino wool and Iisli's own innovative thinking when it comes to knits. Iisli designer Sisi Li has pioneered a paradigm shift in knits, translating tailored shapes into clothing of remarkable ease and elegance. And according to Li, Merino wool is the perfect medium for her experiments.

"Our New Merino Suit challenges the preconceptions people have about Merino," she notes. "With AWI's help, we've sourced Merino that makes a suit lighter and more fluid than any garment you could create from any other natural fiber. And the lightweight Australian Merino that we're using in the blazer not only feels incredibly luxurious, it also holds the tailoring and the design details without sacrificing the freedom of movement that Iisli is all about."

Saks Fifth Avenue's VIP shoppers will be the first to experience the New Merino Suit. As part of Iisli's weeklong event at the flagship Saks Fifth Avenue in Midtown Manhattan, the brand will host a party open to the public on October 16, and a handful of Saks-selected VIPs will each get to take home a New Merino Suit as her special gift for attending.

"This gift is one of the most exciting aspects of our partnership with AWI," notes Li. "I think the best way to understand Iisli is by experiencing the garments in our line. The moment a woman puts on our safari jacket, she gets it. We're introducing people to the Iisli lifestyle get up and go and look great."

Iisli's Saks Fifth Avenue event runs from Monday October 13 through Sunday October 19.

ABOUT IISLI: Founded in 2003 by the husband-and-wife team of Nelson and Sisi Li, IISLI has emerged as one the upper contemporary market's breakthrough brands, more than tripling in size since its launch. IISLI's easy, luxurious clothes are carried at stores including Bergdorf Goodman, Bloomingdales, Saks Fifth Avenue and Nordstrom, and the brand makes its freestanding retail debut this fall with the opening of its guerrilla shop at 25 Bond Street.

ABOUT AWI: Australia still stands as one of the world's largest producers of wool. The Australian Merino grazes a quarter of the Australian landscape and produces half a billion kilograms of fleece worth around $2.5 billion a year. AWI is a non-for-profit company funded by more than 30,000 wool-growers, producing one of the world's most luxurious and dynamic natural fibers. AWI looks forward to the global revival of the Woolmark brand and the future of Australian Merino wool.

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