IKEA Retail U.S. has opened its first store in the U.S. to boast the retailer’s new, smaller format.
The new IKEA Queens, NY, store in the Rego Center shopping mall offers a full range of products across just 115,000-square-feet of space. Through room sets and digital tools focused on sustainable, small-space living solutions, the store is built for the unique lifestyle of New Yorkers.
"At IKEA we're on a journey to transform our business to meet our customers wherever they are and how they like to shop,” said Javier Quiñones, president & chief sustainability officer, IKEA Retail U.S. “As life at home has taken on a new meaning this year for so many people, our customers' needs and behaviors are changing too, and we hope our new Queens store will serve as a convenient and accessible source of inspiration and home furnishing expertise for New Yorkers.”
The IKEA Queens format differs from the Planning Studio that opened in Manhattan in April 2019. Shoppers at the Queens store can purchase and take home portable home furnishing accessories that will be curated specifically for New Yorkers. All other products can be purchased and delivered for a flat rate fee of $49 for anywhere in New York City. As part of the global IKEA commitment to sustainability, the company has a goal of completing 100% of last-mile deliveries in New York City via electric vehicle by the end of January 2021.
The store also offers self-pay and assisted checkout options, as well as the option to schedule appointments with IKEA co-workers to plan kitchens, living rooms, and bedrooms. It is equipped with all the safety enhancements put into place in other IKEA locations during the pandemic, which include physical distancing guidance, preventative hygiene practices, temperature checks for co-workers, rigorous cleaning and sanitization and maintaining strict capacity limits.
"We're excited to welcome New Yorkers to our new store in Queens,” said Shahab Mollaei, market manager, IKEA Queens. “Every detail was created with the unique needs of New Yorkers in mind, from the proximity to public transportation and delivery and assembly options, to the wide product range curated specifically to meet their dynamic lifestyles.”
The Queens store is the third IKEA location in New York City, complementing the Planning Studio in Manhattan and IKEA Brooklyn. IKEA also has stores in nearby Long Island, NY, Elizabeth, NJ, and Paramus, NJ and recently opened a customer fulfilment center in Staten Island to support demand in the market.