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Imperfect Fit and the $100 Billion Cost of Returns


Online sales within the fashion industry are driven by consumers who expect the right thing, for the right price and at the right time. This naturally comes with its own challenges around size, fit and style preference.

Returns are a huge expense for online retailers in the U.S. costing a total of $107 billion lost in returns a year. In 2015, shoppers in the US returned 30% of all apparel and footwear items purchased online.

Online apparel, footwear, and accessories expenditures are forecast to grow by 39% over the next four years. Fits Me expect that getting fit right will become more important than ever, making this white paper essential reading for anyone with a stake in the fashion industry.

Click below to download the paper and learn how apparel retailers can help shoppers get the size right, the first time.

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