Improving Omnichannel Solutions Testing and Deployment to Provide Customers Differentiated Experiences

It has become increasingly important for retailers to develop and upgrade their omnichannel solutions to meet customer demands. To remain competitive and improve the overall customer purchase experience, retailers need to keep their businesses easily accessible through multiple channels. Despite their efforts to react quickly to customer demands, retailers often find the testing phase delays their omnichannel innovation timelines.

This RIS Targeted Research benchmarks the omnichannel solution testing conducted across the industry, and pinpoints where retailers can improve both their innovation and execution efforts to ensure solutions are deployed quickly, while remaining error-free.