InContext Solutions Gets a New Executive Chairman

Press enter to search
Close search
Open Menu

InContext Solutions Gets a New Executive Chairman


 InContext Solutions, a company that deals in virtual reality (VR) solutions for retailers and manufacturers, named David Rich, who pioneered the use of predictive analytics at Accenture and Microsoft’s Revolution Analytics, as Executive Chairman. Rich, who is also an InContext investor, will play a key role in expanding the company's reach, and furthering the strategic vision to revolutionize the shopper experience through VR and big data. 

Rich is Chairman and CEO of DBR & Associates, an independent consulting and advisory firm, where he focuses on topics including "Big Data/Analytics", “Big Marketing” and "Digital/Business Transformation". Prior to forming DBR & Associates, Rich successfully grew Revolution Analytics, the global leader in predictive analytics tools, where he served as Executive Chairman (and CEO) and was an investor. In 2015, Revolution Analytics was acquired by Microsoft and integrated into their Cortana Intelligence Suite. Additionally, Rich brings a robust background of global industry experience, having successfully run several services businesses during his 28-year tenure at Accenture.

“It’s an exciting time for digital disruption in the retail industry,” said Rich. “As emerging technologies like VR and predictive analytics start redefining the customer experience more and more, I like that InContext has a head start. I’m eager to help this company continue to build and develop impactful solutions for the world’s most innovative retailers and brands."