Indoor Positioning System Enhances the Visitor Experience at Mall of America

Jamie Grill-Goodman
Editor in Chief
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The iconic Mall of America shopping complex has installed indoor positioning system (IPS), StepInside, with the help of industry leader Senion. The technology, which works like GPS for indoor locations, is designed to help the mall enhance its visitor experiences by directing visitors to their desired retail, restaurant, or entertainment destination within the complex through an app on their mobile devices.

As North America’s largest retail and entertainment complex, Mall of America incorporates more than 5.6 million square feet of retail, attractions and hotel space, including more than 520 retail stores and restaurants. Mall of America, now in its 25th year, is a top American tourist and vacation destination, and as such continuously explores ways to ensure a top-notch visitor experience for its 40 million guests annually. Senion’s indoor positioning system technology, leveraging Cisco Access Points, will help Mall guests, tourists and visitors from around the world better navigate the expansive complex through the Mall of America app.

StepInside is a comprehensive suite designed for accurate indoor positioning for mobile devices, providing a smooth, accurate and responsive user experience, in real time.